Haku
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Social media marketing plan for Pallo-Iirot
(2020)
Tämän opinnäytetyön aiheena on sosiaalisen median markkinointisuunnitelman teko paikalliselle jalkapalloseuralle, Pallo-Iiroille ja erityisesti sen naispuolelle. Ongelmakohtana ja käsiteltävänä aiheena on nimenomaan naisjalkapallon sosiaalisen median markkinointi ja sen puutteet. Työn tarkoituksena on tehdä seuralle tehokas suunnitelma sosiaalisessa mediassa markkinointiin liittyen naisjalkapalloon.
Työssä käytetään kvalitatiivista metodia. Kvalitatiivisen metodin tueksi työssä käytetään haastatteluja, jotka antavat oikean kuvan nykytilanteesta ja naisjalkapallosta ja sen ongelmakohdista.
Opinnäytetyön selkeä tulos ja havainto on eri sosiaalisen median alustojen käytön puute. Eri alustoja jää käyttämättä paljon, joka näkyy puutteena eri kohderyhmien tavoittamisessa. Naisjalkapallon markkinointi itsessään on myös puutteellista, joka vaatii selkeästi henkilön vastaamaan itse tuotteen sosiaalisen median markkinoinnista.
Tiivistettynä seuran ongelma liittyen naisjalkapalloon on sen sosiaalisen median markkinoinnin puute, jolloin itse tuotekin pysyy tuntemattomana, Ongelmaan löytyy usea helposti lähestyttävä ratkaisu, jotka käsitellään itse opinnäytetyössä, Sosiaalisen media markkinointisuunnitelma tullaan myös antamaan seuralle itselleen....
This thesis is about making a social media marketing plan for local football club Pallo-Iirot. Problem is the width of social media marketing in the club and especially the ladies’ side of the club. The purpose is making the club`s social media more...
This thesis is about making a social media marketing plan for local football club Pallo-Iirot. Problem is the width of social media marketing in the club and especially the ladies’ side of the club. The purpose is making the club`s social media more...
Creating a podcast series for marketing
(2023)
This thesis presents the implementation and evaluation of a four-part podcast series tailored to the Olu Bryki Raum brewery. With the growing popularity of craft breweries and the increasing interest in beer culture, effective communication...
Product Video Impact on eCommerce platforms: A case study on DemoUp
(2021)
The objective of this qualitative case-study thesis was to gather data and demonstrate the impact that product videos have on online shops, specifically focusing on the topics of conversion rate and SEO ranking. In order to tackle this, two...
Integration of Large Language Models in Marketing and Business Processes
(2024)
reveal a general interest towards AI's role in marketing, with significant concerns about data privacy and deleterious economic shifts due to the technologies. The thesis concludes that while LLMs offer substantial advantages, particularly in business...
Instagram and TikTok Marketing Gorkha International Travels and Treks
(2024)
The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the particular client who...
Developing digital marketing strategy for Kotilaturi.fi
(2021)
This master’s thesis is about digital marketing strategy and it was carried out for a company that operates in the electric vehicle charging market. The commissioning company of the master’s thesis is A&L Lause, which has ...
Instagram Channel Development Case Study Visit Espoo
(2021)
This project-based thesis is focusing on Instagram channel development for destination marketing organization Visit Espoo. The purpose of this thesis was to transform the @visitespoo Instagram account into a user-friendly platform with easily...
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)
The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group).
The ...
Digital Marketing Plan for the Case Company "Thien Thuong Trading - Manufacturing Co., Ltd"
(2021)
This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and exporting handicrafts products...
Digital Marketing Strategies for Increasing Sales Revenues : Case: Airisto Marina
(2022)
The thesis aims to create a Digital Marketing Strategy that can increase sales revenue for Airisto Marina. The main objective is to analyze the current situation of the company and what digital marketing tools can be used to create awareness...







